You can find that message on one of Natalie Keller Pariano’s art prints, but it might as well be the mantra behind her NatterDoodle imprint, a local business that specializes in
If that’s her mantra, then it goes hand-in-hand with her mission: empowerment.
“My mission with NatterDoodle is to sprinkle positivity confetti,” she said.
That mission began not in art school, but in her downtime at Denison University, where she served as Dean of co-curricular design.
“I was looking for a kind of stress relief, and I turned back to creative journaling to get back in touch with that kind of playful and mindful side of me,” she said.
She began to share her work online, and soon found an audience—but even with a generous response, she hadn’t considered it as a potential new career path.
“I would just mail things to strangers all over the country for free, for fun,” she said. Three years in, her hobby turned into a part-time job that then transitioned into a full-time passion.
Much of Natalie’s work ranges from holiday phrasing to feminist-powered statements in bright and playful coloring. Sentimental. Heartfelt. Snarky. As she puts it, “a bend toward inclusivity and equity.”
One of her favorite mantras—‘stay tender, stay tough’—applies to her work because it evokes the multifaceted aspects of a person, particularly women who are her main clientele.
“I like to play with that juxtaposition because I think a lot of women relate to that.” And of course, she has plenty of work that is dedicated to living in Ohio. “Ohio loves some Ohio stuff.”
Aside from prints, Natalie incorporates her hand lettering on home essentials, like candles and dish towels, and gifts, which include greeting cards and tote bags.
“Anything I can put a sweet or snarky thing on, I’m game for it,”
she said. •
She’s spreading her message beyond just social media and her clients’ living rooms and office walls. Utilizing her background in education she also hosts series of workshops at local art spaces and private parties, focusing on hand lettering and other techniques. Natalie uses her workshops to not only
teach an artistic skill but to build confidence in self-expression.
“It’s really important for me for folks to have time to feel more connected and creative. And I think it’s really important that people try to find time to create—space where they can build community and invite themselves
This allows for those taking the class to enjoy themselves and not stress about being perfect. “I think too often people, especially women, can be incredibly self-critical and want to get everything right, and not only that, try to get it right on the first try. So, I try to foster an environment where learning is fun, and we can laugh a lot, and enjoy a little bit of frivolity and connection with one another through art.”
This month, she’s fostering that connecting through Columbus entrepreneur community, serving as a keynote speaker at the Women in Digital Conference (9.14), as well as taking her own next step as a business owner, opening her own new storefront at 3516 N High St. (9.16).
Sounds like Clintonville and beyond
are about to get covered in plenty of
positivity confetti. •
To purchase work or attend a workshop, visit natterdoodle.com.